In 2016, it merged with rival Coral to create the UK's biggest bookmaker. The group was then purchased by Bwin owner Entain.
Betfred takes its name from charismatic founder Fred Done, who has turned it into one of the UK largest betting companies.
These might come in the form of a deposit bonus, a matched free bet or even money back if your first bet doesn’t win. Entrepreneur Denise Coates set up Bet365 in a portakabin outside her father's betting shop in Stoke-on-Trent back in 2000. It is now the world's most popular online bookmaker, with a market-leading position in the UK and many other countries around the world. This UK betting site pioneered in-play betting, live streaming, cash out and many other features we now come to take for granted on the best betting sites. Bet365 is also one bet new uk sports betting sites 2026 of the best betting sites that accept Apple Pay.
Check out our Bet365 UK Bookmaker Review. BetMGM was founded in the 80s and built up the one of the best known casino brands in the world. Now they have an online sportsbook in the UK with the aim of becoming one of the most successful UK bookies online. It is also one of the top US sportsbooks after taking a dominant position in the country as sports betting opens up in more states. Ladbrokes is another UK high street giant, with betting shops spread across the country. Again another company with a wide range of markets for customers to bet on. They offer competitive odds many sports, and the best odds guaranteed offer here also stretches to some greyhound races as well as horse racing. Betfred has also expanded into North America. A £10 deposit here is needed to earn the maximum free bet of £50. The Unibet betting site was founded by a Swedish entrepreneur in his London flat in the 1990s. It is now one of the most popular online bookmakers in the world, with thousands of staff spread across the globe, but like many of the best betting sites the UK remains a key market. The Irish bookmaker has gained a reputation for offering great betting odds on a variety of markets to attract customers bet sports betting odds comparison site to use its online betting site. However, underneath all this there is a very sophisticated UK betting site with great bonuses and a polished user experience.
Particularly for horse racing, where you can find best odds guaranteed, cash out and acca insurance offers. BOYLE Sports was founded in Ireland in 1982, and is one of the most prominent betting sites you will see on high streets alongside its online betting. It is one of the world's largest online gambling companies, that stands alone as a private company. Spreadex is possibly the UK's most popular spread betting website. It allows customers to bet in a completely different way to looking for the best odds with a fixed odds bookmaker. Spreadex also offers something similar to traditional online betting sites, a fixed odds UK sportsbook with a wide range of markets. The Tote was one of the best known bookmakers even before they opened an online betting site. Founded in 1928 and owned until 2011 by the UK Government it was the premier on-track betting operator in the UK, standing out from other bookmakers by operating a pool system for betting.
Get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets, 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. Bet £10, Get £20 in Free Bets Opt in, deposit & bet £10 on any sports (odds 2.00+) within 7 days. Get 4 x £5 sports free bets for set markets (odds 2.00+), which expire in 7 days. 18+ New UK customers (Excluding NI) only. Win or win part of e/w outright singles.
In event of a dead heat, offer won't apply. Applies to First Past the Post result. Opt in, deposit & bet £10 (odds 2.00+) within 7 days of registration. Get £30 in Free Bets for selected markets, 7 days expiry. Bet £10, Get £40 in Free Bets New customers: Deposit £10+ within 7 days and place a sports bet. The Placepot and Scoop 6 are two of the top offerings from this betting site which is most famous for their on-track horse racing betting windows. QuinnBet is another one of those bookmakers who are well known in Ireland and are now branching out into sports wagering in the UK with the launch of their own UK betting site.
The operator is well known for a reason, an easy to use website combined with great sports new customer betting offers and top odds on a wide range of different markets. BetVictor is one of the largest UK online bookmakers, which regularly performs well when punters vote for the best UK betting sites on the market.
It offers comprehensive coverage of lots of different sports, attractive odds and valuable bonuses including a bet £10 get £30, with their 100 free spins offer no longer applying due to UK regulations changing in January 2026. We have come up with the top 20 betting sites UK customers can sign up with based on a number of factors. Many of these bookmakers will be familiar to readers, and there’s no limit as to how many different betting accounts you can have. Therefore, we recommend taking a welcome bonus from the top 10 betting sites and then comparing the overall service you get with each operator. A good UK betting site will have a generous free bet offer, although there will also be plenty of promotions available to existing customers. Cash out betting sites are commonplace now on the majority of markets, while betting sites with live streaming are also a regular feature, and we’d expect to see either an accumulator bonus or acca insurance if one selection lets you down. The top 20 betting sites UK players can download have all been reviewed, and they are all licensed by the United Kingdom Gambling Commission. This means that a fair and secure experience is guaranteed, with 24/7 customer service available, and there are also competitive odds across a range of sports with these online bookmakers.
T&Cs apply.Acca Club: Available to new & existing customers. The UK is lucky to have the most competitive online gambling market in the world. It is larger and more mature than any other online gambling sector, and it also has the tightest regulation. That means UK punters have a wealth of high-quality, safe, secure, licensed online bookmakers to choose from. But this also means its harder to find the best betting sites in the UK.
It can be difficult to identify the best UK online bookmakers in such a crowded field of betting sites, so we created this guide to help you out. Read on to discover the best UK betting sites, the range sports you can wager on and how to maximise your enjoyment and your chances of winning a profit when the free bet you use on your qualifying bet settles on your chosen betting site. Every bookmaker listed is licensed by the UK Gambling Commission, so you're always betting in a fully regulated environment with legal protections in place. We list bookmakers side by side, making it straightforward to compare offers without visiting each site individually. Most betting sites offer free bets which come in different forms. bet365 is clearly one of the best UK betting sites, with this global big-hitter providing customers with a welcome offer that allows you to get £30 in free bets. You need to sign up and bet at least £10, with the free bets paid as bet credits.
| Factor | Why It Matters | Good Example | Poor Example |
|---|---|---|---|
| Minimum Odds | Dictates risk level of qualifying bet. | Min odds 1/2 (1.50) | Min odds 2.0 (Evens) |
| Expiry Period | Time pressure to use free bets. | 30 days to use | 24 hours to use |
| Withdrawal Restrictions | Ability to access winnings. | No restrictions after 1x turnover | Cannot withdraw bonus funds |
| Overall Site Quality | Odds, markets, customer service. | High odds, live streaming | Poor liquidity, slow payments |
There’s a generous free bet offer at BetMGM that sees new players land £40 worth of free bets when they sign up and wager £10. Simply bet at odds of evens (2.0) or bigger with one of the best 10 betting sites UK has to offer to claim this offer, with special feature Golden Goals giving you the chance to land £1 million.
| Site | App Exclusive Offer | Details |
|---|---|---|
| Bet365 | Open Account Offer (App) | Bet £10 Get £30 sometimes has app-specific promo code. |
| 888sport | Enhanced Odds | Daily price boosts only available via the app. |
| Unibet | Acca Boost Token | Receive a free Acca Boost token upon first app login. |
| Virgin Bet | Free Bet for Download | £5 free bet for downloading and registering via the app. |
What makes Ladbrokes one of the best betting sites is that you can land £30 worth of free bets when you sign up and bet just £5. The site scores highly for cash out, live streaming, acca insurance and it is one of the best odds guaranteed bookies with great horse racing odds. Six £5 free bets will be credited to use on sports betting markets when you wager at 1/2 (1.50) or greater, with no shortage of options for using your bonus as football free bets or on other niche sports. Head over to Betfred and sports fans can claim a welcome bonus from one of the most popular UK betting sites. Simply register and bet £10 in order to generate £50 worth of bonuses at bet settlement.
It's worth checking what yours can be used on before signing up. Look beyond the welcome offer for ongoing promotions. Several sites listed run regular bet builder and acca insurance deals for existing customers. There are a large number of UK betting sites available, meaning customers can pick and choose the bookies that appeal the most to them. It’s important to choose from the best 20 betting sites UK has to offer to ensure you get a generous bonus along with a first-class sports betting experience when you log into your account.
Our team of experts have reviewed all of the popular betting sites to compile a definitive list. We have a number of categories deemed the most important by our readers, and the best online betting sites need to tick all the right boxes in order for us to recommend them. Here at Bookies.com, we have decades of industry experience between us, which means that we know what features good UK betting sites have and why other operators would need to show improvement to be included. We will only select the best betting sites, and the list can change according to those improvements or any decline in the overall service. We strongly advise that you sign up with the best betting sites UK has via the links on this page, with Bookies.com regularly able to secure the best deals from Trustly betting sites and others. Use the betting promo code BETFRED50 and make a deposit of £10 or more with a bank card before wagering at minimum odds evens or bigger. Unibet has been among our best 20 betting sites UK can sign up with for some time, and that’s partly down to the fact that you can get £30 in bonuses when you register and bet £10. Make sure you opt in when registering, and there will be £30 in free bets coming your way.